Spot Continental NJ

16 | El Plan

Producer
Patricia Benitez
Description
Sweet, caramel, cherry, chocolate
Process
Washed, sun-dried
Varietals
Colombia, castillo
Region
Nariño
Elevation
1,750 meters
Position
Spot
Warehouse
Continental Terminals, New Jersey
Coffee has always been a way of life for Patricia. She and her siblings grew up on her father’s farm, helping with the day to day activities. After he passed away, Patricia inherited a portion of his farm where she started El Plan twelve years ago.

Coming full circle, she now provides for her family with coffee production. However, current coffee prices make production at a profit difficult. Patricia sees an opportunity in our business model to make coffee production sustainable. With deep roots in the industry, she wants to see farmers succeed.

135 | El Maco

Producer
Zoila Rojas
Description
Silky, stone fruit, Sugar cane, milk chocolate
Process
White Honey
Varietals
Colombia
Region
Nariño
Elevation
2,000 meters
Position
Spot
Warehouse
Continental, New Jersey
Born and raised in the Santa Marta region of Nariño, Colombia, Zoila still lives in the same community at the age of 67. Alongside her husband, she began growing coffee at El Maco forty-two years ago and the two of them raised their two children there. After he passed away in 2019, Zoila moved to the city of Bogotá with her daughter. After a few months, she decided to go back to the farm and continue growing coffee. Today, El Maco is planted with approximately 7,000 trees of the Colombia Varietal.

We started to work with Zoila in 2022. After cupping her coffee we loved the profile and saw immediate potential to develop a long term relationship. Zoila is very excited about working with the same partners year over year and show the improvements that she can make.

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06 | El Placer

Producer
Ruberto Martinez
Description
Caramel, milk chocolate, stone fruit
Process
Washed, sun-dried
Varietals
Colombia, castillo
Region
Nariño
Elevation
1,800 meters
Position
Spot
Warehouse
Continental Terminals, New Jersey
As one of ten children, Tino was raised growing coffee alongside his siblings. He considers coffee farming a way of life, not just a job. It comes as no surprise that he is now continuing the tradition with his wife and three kids.

He believes that relationships are the key to making the coffee industry sustainable and is committed to investing the time and effort needed so the generations to come will prosper while continuing the tradition.