| Producer Ruberto Martinez | Description Honey, pastry, bakers chocolate, cherry |
| Process Washed, sun-dried | Varietals Castillo F4 and F11 |
| Region Nariño | Elevation 1,800 meters |
| Position ETA October, 2023 | Warehouse Continental Terminals, New Jersey |
El Placer is planted with 8,000 trees of the Castillo F4 and Castillo F11 varietals. Above average rainfall in both the 2021 and 2022 growing seasons has led to a considerable decrease in yields per tree. Ruberto laments that while the coffee trees flower, the excessive rain causes the flowers to fall off the tree before the nodes can develop into fruit. This leaves him, and other local farmers, with less coffee to sell.
He believes that relationships are the key to making the coffee industry sustainable. Through his commitment to investing the time and effort needed to produce consistent coffee, he aims to overcome the production variables. Ruberto hopes his quality focus will help El Placer prosper and encourage generations to come to continue the family farming tradition.